Archive | Marketing


What do we really mean by “engage”?

I recently had brunch with some old friends in Melbourne, both of whom are middle-aged working Mums, are highly educated, work in areas close to government, and are keen observers of society as a whole. As is so often the case with people who are at the same life-stage our conversation turned to Australia’s political […]

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ANZ Twitter

An ANZ update… a white knight to the rescue!

So, after my venting yesterday I determined that the only way to progress things was to connect with a real human being, and be treated as a valuable customer. So I went in to see my wonderful bank manager Gerard Stitt at the ANZ Bank in North Sydney. With his usual calm and composure he […]

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Social Media Monitoring

Social Media Monitoring … well, sort of, if we knew what it was

“There is only one thing in the world worse than being talked about, and that is not being talked about.”  (Oscar Wilde) Last week I chaired the Social Media Monitoring and ROI forum for IBRC Conferences.  The two day event was much like most others in this space with a collection of participants eager to […]

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