Who We Are

Who We Are


The concept of “Intersticia” has always been based on dynamism and change, operating within the interstice that exists between technology, culture and society.  But also between the potential of ideas and reality of execution.  Our goal is to work with people and their ability to imagination.

Intersticia was formed in 1997 as a mixed agricultural farming operation which also worked with indigenous artists in northern New South Wales.  Since then it has evolved as has the digital economy.

Intersticia exists as a platform upon which to bring people, ideas, knowledge and experience together through conversation for the benefit of all, and it does this both through its commercial activities and the Intersticia Foundation.

Anni Rowland-Campbell – Director

Bachelor of Arts – Fine Arts, History & Philosophy of Science (Melbourne);  Master of Arts – Modern European Art, specialising in Design for Theatre (Courtauld Institute, London);  Grad. Certificate of Public Policy (UNE);  Master of Business & Technology, focusing on Knowledge Management (UNSW);  Masters of HRM and Coaching Psychology (Sydney);  theory and research towards a PhD – now being put into practice through teaching.

Anni is fundamentally an observer and practitioner of Web Science and a passionate advocate for digital literacy.

In her early years Anni lived in Melbourne, Sydney, Paris and London.  She worked in various roles at the Sydney Opera House, the National Theatre of Great Britain, the Royal Opera House Covent Garden, the Julian Ashton Art School, and the Australian Opera.   She served as Research Officer to Hon. Peter Collins QC MP, then NSW Minister for the Arts, which afforded her the opportunity to contribute towards the encouragement and support of the arts at a strategic policy level.

In 1990 Anni went to live on a cotton and grazing property near Narrabri, NSW, during which time she worked with both the Moree Gallery Foundation and Yurundiali Aboriginal Arts Co-Operative, with a focus on business planning and community development.  In 1993 Anni returned to Sydney and became Executive Director of the NSW Division of the Institute of Public Administration, whilst simultaneously developing Intersticia as a consultancy in new media strategy and education in the early days of the World Wide Web.

From 1996 to 2004 Anni juggled young children and her role as Executive Director of GAMAA, the association for suppliers to the graphic communications industries.  During this time Anni undertook research into the impact of digital technologies on graphic communications (as part of Print21); founded the GAMAA Leadership Programme; created the PrintEx exhibition in Sydney, and developed an international industry network.

In 2004 Anni was engaged by Fuji Xerox Australia as Industry Marketing Manager and subsequently as a new-media consultant.  During this time Anni initiated Fuji Xerox’s research into the future of the Web which involved the management and undertaking of two Australian Research Council funded projects:   the first focused on the impact of semantic technologies on printing and publishing; the second developed this further by investigating the practice of Sustainability Reporting (see www.circlesofsustainability.org).  In addition Anni was instrumental in connecting Fuji Xerox Australia with the globally recognised Xerox Innovation Group as an Australian based research organisation in its own right.

In 2009 Anni began her collaboration with Peter Thompson at ANZSOG (the Australian and New Zealand School of Government) to integrate digital socio-technical concepts (now recognised as the “Social Machine“) into the Managing Public Communications Executive Programme.  This work evolved into two ANZSOG funded research projects:  “Government as a Social Machine“, articulating the role of Government within a Social Machine ecosystem; and “Developing an Australian Government Web Observatory“.  Both of these linked Australia with the SOCIAM project and the Web Science Trust, and supported work done in forming “Web Science Australia“, a non-profit organisation which combines research and practice in order to more effectively understand, manage, govern and develop the evolving Web.

Since 2013 Anni has been a Board Member of the Web Science Trust helping to promote and develop Web Science internationally, and her current focus is to promote and develop “Digital Literacy“, particularly within Government and Not-for-Profit environments.  In 2015 Anni began working with New Philanthropy Capital as a member of the Steering Committee of their Digital Transformation Programme and throughout 2016 has been delivering workshops and lectures around the Digital Director theme to Boards, Senior Leadership and Management Teams.

As a complement to her consulting work Anni and her family formed the Intersticia Foundation, a Private Ancilliary Fund which supports emerging ideas and projects in the areas of education, entrepreneurship and leadership for social benefit.

Anni has served as a Council Member of the Australian War Memorial; a Member of the NSW Arts Advisory Council and of the NSW Museums Council; and a Member of the National Disciplinary Committee of the Institute of Chartered Accountants Australia.

She is a Fellow of the Royal Society for the Arts, and a member of the Greenleaf Center for Servant Leadership, the Sydney Ski Club and the Royal South Yarra Lawn Tennis Club.