Archive | April, 2012

Back to basics

Back to basics

On a sunny Sydney morning I sat watching the ladies run around the Domain as part of the Sydney triathlon. As I observed these athletic creatures pound the pavements and their support teams cheer them on (ever mindful of their various national allegiances and individual heroines) I couldn’t help thinking what an essentially “physical” species […]

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Social Media Monitoring

Social Media Monitoring … well, sort of, if we knew what it was

“There is only one thing in the world worse than being talked about, and that is not being talked about.”  (Oscar Wilde) Last week I chaired the Social Media Monitoring and ROI forum for IBRC Conferences.  The two day event was much like most others in this space with a collection of participants eager to […]

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